To celebrate Father’s Day Alex Yoong was the local celebrity interview with his son Alister for popular Malaysian men’s magazine Maskulin.
This interview was one of many we have lined up for Alex as part of re-introducing him to the Malaysian public and building his brand across Asia.
Alex is one of the most popular sporting celebrities in Malaysia, but lack of a media strategy has left the general public in the dark as to his current achievements. AMD is working with Alex to rebuild his brand.
A number of appearances in print and TV have been organised for 2016.