AMD signed an agreement with SRO Motorsports Group to work with the famous race organiser and promoter on their Asian events, starting with the Sepang 12 Hour.
Running the event for the second consecutive year, Europe based SRO Motorsports have been looking for a locally based motorsport marketing business to help generate interest and entertainment for the Sepang 12 Hour which has been on the decline in terms of spectators and entries for the past several years.
AMD were able to increase spectator attendance by organising the Podium Club- a nightclub on the roof of the Sepang International Circuit, and a rave party within the main grandstand area.
AMD also organised a strong media strategy in the lead up to the race.